Marble - Visual identity



Behind the catchy covers of the French label Marble, as posted earlier today, there is carefully done visual identity created by Museum Studio, a swedish design group.
Beyond the logotype,  they designed a set of tools for creating record covers. These tools consists of three parts :
1) A series of patterns used as frames around the artwork.
2) A set of labels showing artist, title and release information. The labels have set typography, while the shape of the label changes between releases.
3) A set of graphic symbols. These symbols are used to complement the logo on the artwork and in any other media the logo is present.
These three parts are combined with the artwork and together creates a recognizable and flexible concept. 







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