On a photographic point of view, the artwork of this new single is far more interesting than the album artwork, and keeps on the route of blured images he used on the single "Living Like We Do".
But a visit to his website reveals the most interesting thing in this one : an animated gif that perfeclty catches the odd and mysterious feel of his music.
And it shows where the album artwork could aim in a digital world. Without falling into the trap of believing that artwork will be replaced by videoclips, but simply going more alive and interactive.
Then we're still waiting for a new file standard that would allow it...
Anyway, this one's clever.